According to the father of marketing, Philip Kotler, a brand name is the first and greatest expression of a company, product or service — one that is used in every communication by a company and its customers. But even so, marketers and entrepreneurs get caught in a trap of thinking that the brand name game is a simple one. "How hard can naming really be?" they say. Well ...


There are 1 million real words in the English language alone. And 1 trillion possible words are waiting to be made. How will you know when you've found the right brand name?


Over 20 million businesses exist globally. Every minute a new product is released. And every second 3 startups are launched. How will your brand name stand out?


50% of names fail during trademarking. Breaching trademark can cost you upwards of $100,000. How will you ensure your brand name survives?

Truffles™ Naming Consultants are here to guide you every step of the way. We’ll help you to develop brand names that mean something to your customers, are true to who you are as a company, and will stand out from your competition. Most importantly, Truffles™ brand names are screened for trademarking by one of Australia’s premiere IP Trademark Attorneys* to ensure our names aren’t just a bullseye, they’re bulletproof”
— Adam, Creative Director and Wordsmith

Truffles™ brand names are pre-screened* by our partners: 
Australian Patent & Trademark Services

* Truffles Black and White Packages only