According to the father of marketing, Philip Kotler, a brand name is the first and greatest expression of a company, product or service — one that is used in every communication by a company and its customers. But even so, marketers and entrepreneurs get caught in a trap of thinking that the brand name game is a simple one. "How hard can naming really be?" they say. Well ...
SO MANY POSSIBILITIES
There are 1 million real words in the English language alone. And 1 trillion possible words are waiting to be made. How will you know when you've found the right brand name?
SO MUCH COMPETITION
Over 20 million businesses exist globally. Every minute a new product is released. And every second 3 startups are launched. How will your brand name stand out?
SO MUCH RED TAPE
50% of names fail during trademarking. Breaching trademark can cost you upwards of $100,000. How will you ensure your brand name survives?
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